POV: you're the customer for once.
A proposal for Shawn Chidiac, from Komplete
Take a number. Your characters will walk you through this one, counter by counter. Three minutes, on your phone.
The queue
Everyone in this queue found you on Instagram.
Every one of them is a customer at a counter you play.
Not one of them can buy a ticket on shawnmpad.com.
785,000 people at the counter, and the till belongs to someone else.
Receipt · research
Before a single design decision, every post, every transcript we could pull, every interview, and every page of the current site. Two findings changed the brief.
Divorce is the name, not the act. About 15 of 1,052 posts. Dubai is the act.
The supermarket is your stage. Five of your eight biggest pieces were shot in a working aisle. The tin alone: 700,600 likes, your record.
KOMPLETE · RESEARCH
03 SEP 2026 · 04:10
NOTHING ON THIS PAGE IS INVENTED.
EVERY NUMBER HAS A DATE.
Counter 01 · the diagnosis
“Your favourite doctor with questionable prescriptions and premium bedside banter.” his own cameo page
0 videos on 21 pages. A man with 785,000 followers built on reels has no moving image on his own site.
Your biggest show is missing. The Coca-Cola Arena headline is nowhere on shawnmpad.com.
Tickets live on eight other companies' websites. On Ticketsmarche the buyer creates an account before seeing a cart. In New York the fee is 7.31 on a 30 dollar ticket.
You own none of it. No buyer email, no phone, no way to tell London about Dubai.
The Library has 12 cards and no media. The roster says coming soon.
The cast is hidden behind a nav label. Six characters with real voices, sold for 1,500 with no sample video and no turnaround.
None of this is a taste problem. Your copy is funnier than most agencies' whole sites. It is a structure problem, and structure is what we build.
Counter 02 · the idea
“Haute cuisine, higher ego.” his own cameo page
The new site is a Dubai shop that never closes. You are behind the counter. Whoever visits is the customer, the way they are in every reel. Fluorescent light, price-gun labels, a thermal receipt for anything they take away, and one dark room where the stage is. Nothing invented: it is where your biggest work lives, and MPAD Cafeteria is already a tee you sell.
The first thing the site asks is the first thing you ask a room.
POV: you found his website.
Shawn Chidiac · stand-up and characters · live worldwide
Working demo. The character on shift changes by the hour, never by who is asking. Every line is one you approve; these are placeholders. The answer also tells us where your fans are, city by city, which is the presale list you do not have yet.
Counter 03 · the main point
“Evolution's funniest experiment.” his own cameo page
Today they are a page. On the new site they are staff. One is on shift on the homepage and answers where you're from. One reads the 404 (the tin, obviously). One prints your receipt. One narrates the empty cart. And the cameo product gets what it is missing: a sample video, a turnaround in days, and a commercial tier so the brands stop emailing.
Voices and portraits: the ones on your site today. By the numbers, the S&N girls and Tito Turbo outperform the official six; on the new site the roster is yours to set, and you decide who goes on shift.
Counter 04 · the ticket, honestly
“Do I need to pay anything? Yes. What? Link in the bio.” the box-office sketch, 190K views
Dubai law makes the emirate's e-ticketing system the issuer, and the Arena and the Opera sell their own seats. So we do not pretend to be Platinumlist. We build the board: every date, one page per city, a Get tickets button that goes straight to whichever seller legally owns that night, with the price and the fee visible before the click.
The presale list is yours: city by city, email and WhatsApp, before anything goes public. And what nobody regulates, we sell ourselves: meet and greet add-ons, merch at checkout, memberships, with a receipt that is the pass, a QR, and a scanner at the door.
Counter 05 · the menu
“Royalty with opinions.” his own cameo page
Prices are for the build as described, nothing hidden, and the middle one is the one we would pick. The standard price sits next to yours: the difference holds because you are a repeat account and we get case-study rights.
№1
Standard AED 38,000
AED 24,000
The new site, in the world above. Home with Where are you from. The board, every date routed to its seller, a presale list per city. Watch, with your long clips. The cast with voices and the cameo product fixed. The story. The tin on the 404. Shopify stays for merch.
Approve The Counter№2 · the one we'd pick
Standard AED 64,000
AED 42,000
Everything in The Counter, plus the receipt system: presale confirmations by email and WhatsApp, per-city lists you can export, add-on commerce (meet and greet, merch at checkout) with the receipt as the pass, a QR, a door scanner, and an admin on ops.shawnmpad.com. Booking pages for brands with real case studies. The press kit as a real download. After each show, the page becomes the set receipt: that night's record.
Approve The Show№3
Standard AED 118,000
AED 78,000
Everything in The Show, plus your own box office wherever the law allows it: seat tiers, card checkout, refunds handled properly, wallet passes, memberships and a paid archive of the unreleased sets, the keynote page, the roster.
Approve The Tour40% to start, 40% at design approval, 20% at launch. Two revision rounds in every option, one round is one consolidated list. Photography and filming: half a day, on us, in a real aisle.
AFTER LAUNCH
After yes
The WhatsApp group opens. Deposit lands, and we send a one-page list of what we need.
Half a day of filming in a real aisle and at a counter. The site's hero is you, filmed, never generated. You answer six questions.
Two homepage directions, real pages that scroll, on your phone. You pick one.
The build, with a live board you can look at any day. Pages land one by one.
Live on shawnmpad.com. You approve before anything launches.
What we need from you
Counter 06 · the till
Tap the button. A receipt prints, then WhatsApp opens with the message already written.
The build slot and these prices hold until Friday, 18 September.